With IQOS, a ground-breaking gadget that warms tobacco rather than burns it, discover the next wave of smoking. Eliminating combustion allows IQOS to provide a smart and enjoyable low-chemical-exposure substitute for ordinary cigarettes. Using state-of-the-art HeatControl™ technology, IQOS precisely heats specifically crafted HEETS tobacco sticks to release the tobacco’s natural taste free from creating smoke, ash, or aftertaste.